These are a couple of head shots I did for Arch Creative Group, a web design firm in Boston. The one below is the owner of the company and the one above is one of his clients, a savvy investment banker.
These days, if you don’t look professional, you’re not viewed as a professional. That doesn’t just mean wearing a suit to the office anymore, it means having an image that looks like it wasn’t created by a kindergartner. A website is like the front cover of that image, it needs to have good graphics, photos, etc. Being simple and easy to navigate also helps.
If there’s too much chaos on a site that I click to, I often click off instantly… I’m not hanging around long enough to see that maybe this site has exactly what I’m looking for. Same thing with photos and graphics, if a site doesn’t have good ones, I can’t respect that company. We’re so influenced visually as a culture and getting good photography is such a simple thing to do nowadays that I don’t think there is any excuse for not having photos with some impact.
